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Ivan Popov

i was once an athlete. then a journalist. now i am a ceo of an iT company. still running marathons though.

Leading Seminars – I Share 8 Crucial Benefits

attending seminars

It comes as no surprise that a huge part of the entrepreneur’s life sometimes is public speaking events – today let’s discuss seminars

Public speaking is by no means easy. In reality, there are millions of people who absolutely dread the idea of showing up in front of a crowd. I’m sure you’re well aware of that nightmare reference that has to do with facing a huge audience naked. In a nutshell, showing up and speaking is a master craft that will surely be of great benefit if acquired correctly.

I’m no stranger to stage fright. In my first years of entrepreneurship and business-owning, I found it incredibly difficult to participate in events. The list of what could potentially go wrong kept on hoarding inside my mind. At some point, I even imagined losing my senses and beginning to talk complete gibberish. So, trust me, I know how hard it could be.

But, in reality, public speaking and public speaking events are indeed a golden ticket for anyone’s business. Certainly, the majority of enterprises offer dazzling products and services – let’s not doubt the expertise and professionalism. But success doesn’t just have to do with the supply itself. In many cases, people hear about your brand or company in an event or at a seminar that turns out to be a real game-changer both for your customers and your business.

Human beings love to listen and they also love establishing contact with the brand they’re about to invest into

leading events

I’m not saying you’re not capable of executing a hugely successful business without focusing on distribution and brand awareness. I’m just pointing out that these growth factors will definitely accelerate the steps and the business’s credibility.

The thing with public speaking events such as lectures, seminars, workshops, etc., is that people tend to see you and hear from you in person. Even if they have fallen in love with your brand’s logo, features, products, services, or email newsletter, the effect would be times stronger if they get to see the person who symbolizes all this. That’s why I believe seminars for example are a really great way for an entrepreneur to get their company out there in the open.

Unfortunately for all the stage fright victims, I have to say that the sooner you overcome the dreading scene the better your business opportunities would be. And I’m not just talking about credibility and recognition – in fact, there are a lot more advantages for you and your business if you start attending social events. Let’s go through a quick overview down below.

8 incredibly important benefits of attending seminars

When I talk about public speaking events, I refer to all kinds of lectures, seminars, workshops, etc. All of them have some crucial aspects that could never be easily overlooked.

  • you get better and better at one of the most important business skills
  • you have the opportunity to teach people new things
  • you have the opportunity to learn new things
  • you give your business a chance to stand out and be seen
  • you create a strong bond with your customers
  • you have a chance to attract new customers
  • you check your business’s current state of development
  • you have the chance to widen your circle and improve your possibilities

You get better and better at one of the most important business skills

Communication is key in business development. As an entrepreneur, you’re likely going to have numerous occasions when you’ll be supposed to talk to people. And by people, I mean lots of people. Communicating with your employees and teams is only a small part of all the conversations and discussions you’ll be having on a monthly basis. Sometimes you’ll have to discuss matters with huge teams of clients’ employees. So, attending public speaking events is actually a great source of experience and training.

You have the opportunity to teach people new things

Usually, people attend seminars, lectures, and workshops in order to improve their knowledge and education on the desired subject. By all means, it’s an honor for you to be invited as a speaker to a specific event – that already means you did well with establishing your personal brand and credibility. People show up to hear from you and to implement some of the lessons you provide in practice. It’s an amazing opportunity to teach people new things and to really feel useful and needed.

You have the opportunity to learn new things

Leading seminars is not only about teaching. It’s also a matter of proper learning and educating oneself on the topic in question. When invited to a specific public speaking event, you definitely prepare your speech in advance and practice your attendance. Meanwhile, you manage to learn plenty of new things and also manage to up your game. With time you’ll see how much you’ve grown in terms of education and proper distribution of newly acquired knowledge.

You give your business a chance to stand out and be seen

Everyone’s quite aware of the fact that in today’s world businesses thrive the best when they are known and people have heard of the product or service. Along with implementing the latest marketing trends, tips, and tricks, you can also add a public speaking event. Attending a seminar will give you the chance to present your company and briefly tell the audience about its field of expertise. If anyone in the crowd is interested in your products or services, they’ll try their best to reach you. Leading seminars with your company’s name in the spotlight will surely make the brand much more credible and familiar to the public.

You create a strong bond with your customers

I’m sure you’re familiar with the saying that a strong bond with your customers means a year-long business partnership. Even though we are all living in a high-tech new age era, a strong bond continues to be created face-to-face. So, in a nutshell, by leading and attending seminars you get the opportunity to meet with old and potentially new clients, as well as fellow like-minded individuals, and create strong bonds. I believe this greatly boosts your company’s growth.

You have a chance to attract new customers

Business is business – in order for yours to thrive, you’ll definitely need to attract more and more customers. Seminars and public speaking events are a great source of new acquaintances. Plus, the potential new clients will have the chance to get to know you and your brand first-hand and see you in action on a topic you’re a master at.

You check your business’s current state of development

Usually, at seminars and events, there are a whole lot of brands and companies from your niche. By attending those events you get the chance to observe everyone else’s state of development and growth. It’s always crucial to be adequate to your competitors and to make sure you offer products and services of great value.

You have the chance to widen your circle and improve your possibilities

As I’ve stated, attending seminars gives you a great opportunity to meet like-minded individuals. It will always come in handy for you to meet fellow entrepreneurs and discuss ideas, plans, and business overviews. Who knows? Maybe you’ll meet an aspiring entrepreneur who easily can turn into a beneficial partnership?

In a nutshell

There are virtually no cons when it comes to attending seminars and public speaking events. One could only benefit from the experience. Surely, first, you need to master your public speaking skills and practice delivering compelling and interesting information in an intriguing way. I’m sure soon after success will follow!


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