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Ivan Popov

i was once an athlete. then a journalist. now i am a ceo of an iT company. still running marathons though.

Successful Business Equals Quality Content – 9 Tips On Maintaining a Killer Professional Blog

keeping a professional blog on wordpress

Blogging is not just meant for bloggers – successful businesses use the power of a professional blog too

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During the very first years of existence of my web development company, I was completely sure that I wanted my team and me to maintain a professional blog.

See, throughout the years I’ve met people who thoughts that blogging is meant for bloggers only – they merely viewed it as this word-related endeavor that was all about telling stories and sharing some personal perspectives on things. Of course, I soon realized that that’s just not the case – as I browsed the internet in search of successful business competitors in my niche of expertise, I soon discovered each and every one of them maintained an ongoing professional blog.

I began browsing the pages of these collections of articles and discovered their main purpose – to inform

When you create a business, one of the most important aspects you need to take care of has to do with informing your audience. When you come to think about it, there are plenty of things they may want to know – from getting to know your business’s goals and the team to getting acquainted with the specifics of your products and services.

Sure, one could say that all those things can be easily learned by just browsing through the website’s pages but I simply don’t think that’s enough. See, your customers would really want to get closer to your business – essentially, this lays the fundaments of an ever-growing and thriving relationship. While reading your blog, each client is more likely to establish a close and strong bond with your enterprise – what’s not to like about that?

Blogging will always be a great way to build mutual relationships based on trust and information

See, what could possibly differ you from your competitors in a specific business niche?

Many things, you might say, but one of the crucial ones is the tone of voice, it’s the way you choose to communicate with your audience. Truth is,  there’s a high chance your competitors and your business offer the same products or services in terms of quality and usage. What’s important is how you choose to acquaint your clients with what you have to offer to them.

That’s where blogs kick in. With the help of an informative and well-built article, you can really set the tone of your entire business as well as provide your clients an outstanding presentation of your goods, services, and frequently asked questions in your field of expertise. By providing useful information that will come in handy for your readers, you certainly stand a high chance of closing the gap between your business’s core and your audience while always building the much more important trust.

If you agree with the importance of blogging, you can proceed to read to uncover 9 useful tips on creating a useful blog for your business website.

Here’s my team’s and mine 9 useful tips on establishing and maintaining a professional blog

  1. Create a user-friendly interface – you’ll want to make sure your audience finds it easy to navigate through your blog posts, categories, tags, etc. If you’ve already established your business’s logo, colors, and templates, make sure to include all those design elements in your text body. This will certainly make your article stand out and make it look coherent to your business’s overall theme.
  2. Based on your business niche, make sure you create categories – having categories in a blog is a must. That way your audience can easily choose what to read instead of browsing endlessly.
  3. Fill your blog with plenty of useful articles based on your products or services – sure, you’ve already probably done so in the website pages where you list your services, but the majority of people appreciate thorough information and research. View those articles as your pillar content.
  4. Make sure you know what your audience researches online – using a whole set of SEO tools for keyword research will give you a great idea of what topics and questions interest your potential clients. Create blog articles trying to cover the fundaments.
  5. Try to create clear and catchy headlines – the majority of people don’t have the time to browse through your article fully; many of them choose what to read based on the headline so your goal would be to create a clear and catchy one. That way from a first glance people would know what your blog post is all about.
  6. Include useful links in your articles – they could be both internal and external. Providing useful and valuable links in your body of the text is not only SEO-friendly but also adds information for any further knowledge and research.
  7. Either choose impeccable images or level up by creating your own graphics and designs – people love not only a well-written article but also one that catches their attention and is appealing to the eye. This could easily be achieved with the usage of high-quality images or of self-created ones. If you choose the latter, you’ll have the chance to implement your business’s colors and logo.
  8. Be consistent – there’s nothing more frustrating for a reader than the abrupt stop of a blog’s maintenance. Start with establishing a posting schedule and always try to stick to it. I promise your audience will appreciate the habit of receiving new information on your behalf.
  9. Engage in email marketing – nowadays email marketing has been rising more and more every single day. Many businesses and entrepreneurs choose this exact marketing strategy when it comes to content distribution. Sure, you can always share your new blog post on your social media channels, but how many people will get the chance to see it before their feed gets flooded with other posts? By creating an email newsletter you can always include your articles there and have them ready and waiting in your subscribers’ inboxes.

In a nutshell

I’m pretty sure you are already considering starting your own professional blog. I can guarantee this investment of your time and energy will turn out to be incredibly worthy – I bet soon after creating your blog you’ll begin noticing a bunch of new client arrivals on your platform.


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