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Ivan Popov

i was once an athlete. then a journalist. now i am a ceo of an iT company. still running marathons though.

SWOT Analysis and How Can It Help Aspiring Entrepreneurs

Whenever an individual decides to step into the world of business, suddenly there are tons of obstacles and entrepreneurial aspects they need to direct their attention to. Be it initial investments, company goals or employee hunt, you name it and it probably lands a spot on an entrepreneur’s to-do list. In today’s article, we’re taking a step further by adding the SWOT analysis to our business strategy.

If you’re already participating in the business world, then perhaps you are well aware of what the SWOT analysis represents – this powerful marketing tool is here to stay and hundreds of businesses that have tried it out swear by its effectiveness and usability. If you hear about the term for the first time, fear not – in today’s piece, I’m going to explain thoroughly what it’s all about and help you get to a head start.

If we need to address the SWOT analysis’s primary goal, it would be to better get to know your own business. If you come to think about it, every business or marketing specialist out there keeps on mentioning the importance of going into great detail when it comes to your company’s essence – it’s through careful observation and meticulous planning that enterprises manage to live up to the client’s high standards and skyrocket to success.

What Is SWOT Analysis?

SWOT analysis

SWOT analysis is a powerful business and marketing tool that helps companies and enterprises better grasp their own concept and outline the best possible routes and approaches toward impeccable performance and undoubtful success rates.

Let’s first start by exploring the name itself: SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The technique allows businesses to closely examine all four categories and thus truly get to know all aspects of the enterprise. It’s through that knowledge and attention-to-detail approach that businesses achieve great results and welcomes happy customers. 

In a nutshell, the SWOT tool helps you analyze all the important characteristics that revolve around your business and better determine your future plan of action. It gives you a great perspective on all the possible short-term and long-term obstacles and issues which of course assists you in quicker problem-solving and better outcomes. In addition to that, the proper execution of the SWOT analysis intuitively leads you to a better understanding of your target audience and thus find ways to be better at living up to their standards and fulfill their wishes and demands.

In order to get a better perspective on things, let’s dive into each of the four aspects more thoroughly – this will help you lay the groundwork and come up with quicker and more efficient results.


Once you decide it’s time for you to perform a SWOT analysis for your brand, first you start with its strengths. That’s an essential first step since it allows you to outline what your business is best at and will showcase ways to make it even better.

Start by answering some of the following questions: What is my business good at? What makes it stand out from other similar enterprises in the same niche? What is its unique proposition? Then, you can widen your circle of research and ask for your audience’s opinion: To them, what is your business’s strongest selling point?

All those questions would help you spot your strengths and either stick to those or even think of useful ways to enhance their effect in the long term. Your strong point is where your investments should go – so it’s definitely worth backing your SWOT analysis with an investment plan.


The next analysis aspect deals with the business’s weaknesses. Those careful observations insist on focusing on what could essentially be improved. It also makes entrepreneurs take a direct and honest approach toward their business’s current state.

The best questions to ask here include: What makes other businesses better in that same niche? What would our target audience view as a weakness? What are some of the downfalls our business might encounter along the way?

This step of the SWOT analysis is crucial since it helps entrepreneurs spot weaknesses and potential issues early on and come up with well-thought-of strategies to neutralize them and come up with better solutions. It’s key to be honest – even if the truth is not what you wish it to be, the SWOT analysis can help you get where you want through hard work and effort.


After listing the business’s strengths and weaknesses, it’s time to take a look at the future and discuss the company’s opportunities. The majority of entrepreneurs truly enjoy this step since it allows them to get inspired and envision their enterprise’s long-term development down to the smallest detail.

We should consider all the opportunities that open in front of the business and take in mind all the current trends that may help us grow and develop further. All business opportunities can ultimately serve as our biggest motivators – realizing where we could be sometime in the future is a great trigger that makes us put plans into action and pursue goals with determination and consistency.


In the final SWOT analysis step, we are about to discuss and witness all threats surrounding the business. What falls into this category are our competitors and all the things they might be doing correctly; how our weaknesses can turn detrimental to success if we do nothing about them. 

Focusing on potential threats is not an example of negative thinking or catastrophizing; rather, it’s an important approach that helps us witness problems when it’s the right time so we could act upon them and prevent them from causing harm to our company.

The SWOT Analysis Helps Business Grow and Develop Further

Of course, your company can only benefit from a SWOT analysis – I strongly recommend every entrepreneur to conduct one as it gives a great perspective on the enterprise’s current and future state of development.

Knowing your company, its target audience and the overall business market are all key factors to long-term success and development. Don’t hesitate to dive deep into the world of your business – you can only benefit from the journey!


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